Seasonality Snapshot

Etsy (ETSY)

Marketplace · US · US Consumer & Retail
✓ VERIFIED · 12YR REAL DATA
JanFebMarAprMayJunJulAugSepOctNovDec
NEUTRAL SEASONALITY — August
Strongest Month
July
+12.71% avg · 75% win rate
Weakest Month
March
-8.04% avg · 18% win rate
MonthAvg ReturnWin Rate
January -0.20% 55%
February +7.66% 64%
March -8.04% 18%
April +5.75% 55%
May +0.49% 50%
June +6.13% 58%
July +12.71% 75%
August NOW -1.63% 50%
September +2.15% 64%
October -6.57% 9%
November +9.30% 55%
December -1.38% 45%
These figures are computed from 12 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.

Etsy seasonality — common questions

What is Etsy's best month historically?
Historically, July has been Etsy's strongest month, averaging +12.71% with a 75% win rate over 12 years of data. March has been the weakest at -8.04%.
Is Etsy seasonal?
Etsy shows a measurable seasonal pattern: its best and worst months differ by 20.75 percentage points on average. These figures come from 12 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Etsy historically perform in August?
Etsy is currently in August, which has historically averaged -1.63% with a 50% win rate. That is a historically neutral window.

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