Seasonality Snapshot

Dollar General (DG)

Discount Retail · US · US Consumer & Retail
✓ VERIFIED · 15YR REAL DATA
JanFebMarAprMayJunJulAugSepOctNovDec
NEUTRAL SEASONALITY — July
Strongest Month
June
+3.72% avg · 63% win rate
Weakest Month
August
-1.60% avg · 47% win rate
MonthAvg ReturnWin Rate
January -0.95% 38%
February +0.85% 50%
March +3.52% 69%
April +2.99% 75%
May -0.35% 50%
June +3.72% 63%
July NOW -0.45% 50%
August -1.60% 47%
September -0.95% 60%
October +1.02% 60%
November +3.19% 60%
December +2.15% 53%
These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.

Dollar General seasonality — common questions

What is Dollar General's best month historically?
Historically, June has been Dollar General's strongest month, averaging +3.72% with a 63% win rate over 15 years of data. August has been the weakest at -1.60%.
Is Dollar General seasonal?
Dollar General shows a measurable seasonal pattern: its best and worst months differ by 5.32 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Dollar General historically perform in July?
Dollar General is currently in July, which has historically averaged -0.45% with a 50% win rate. That is a historically neutral window.

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