These figures are computed from 15 years of actual monthly closing prices. Past seasonal patterns are not a guarantee of future performance. See our methodology for how this is calculated, or visit the Academy to learn how to read seasonal data responsibly.
Apple seasonality — common questions
What is Apple's best month historically?
Historically, July has been Apple's strongest month, averaging +7.12% with a 94% win rate over 15 years of data. September has been the weakest at -1.75%.
Is Apple seasonal?
Apple shows a measurable seasonal pattern: its best and worst months differ by 8.87 percentage points on average. These figures come from 15 years of real monthly closing prices. Seasonality is a historical tendency, not a prediction.
How does Apple historically perform in August?
Apple is currently in August, which has historically averaged +5.09% with a 63% win rate. That has historically been a seasonally favourable window.
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